The AR companion app for the world's most powerful road-legal electric vehicle — 1,900hp, zero-to-100 in under 2 seconds, built by OnPoint in 45 days.
Pininfarina evaluated agencies across Europe before selecting OnPoint Nexus. The Battista — the world's most powerful road-legal electric vehicle — was their most prestigious launch in decades. The AR companion app had to live up to that legacy at every auto show worldwide.
The stakes were high: the app would be the first digital touchpoint for potential buyers spending over $2M on a car. A generic app experience would undermine the entire brand. Pininfarina needed something they genuinely didn't think was buildable in the timeline they had.
OnPoint's Flutter and AR engineering team demonstrated a working prototype concept in the first discovery call — before the contract was signed. That engineering-first approach, combined with a clear 45-day delivery commitment, differentiated us from every other agency in the room.
"They were the only team that came prepared with a technical proposal rather than a capabilities deck. That told us everything we needed to know."
— Procurement decision, Pininfarina Digital
Photo-realistic AR rendering of the Battista — place the car in any physical space, rotate, zoom, and explore every angle with millimeter-accurate scale.
Interactive deep-dive into every performance metric, powertrain detail, and customisation option — designed to hold a buyer's attention for an entire auto show visit.
Exclusive content, delivery tracking, and owner community features — designed to maintain brand engagement from purchase deposit through delivery day.
Achieving photorealistic AR rendering of a 1,900hp hypercar on a mobile device — in real-time — without specialist AR hardware. The Battista's bodywork has complex curved surfaces and deep reflective carbon fibre panels that had never been captured in AR at this fidelity. Our engineers solved it through custom shader work and an optimised 3D asset pipeline built specifically for the Flutter/ARKit bridge.
"The Battista AR experience became our most-discussed digital touchpoint at every auto show. OnPoint delivered something we genuinely didn't think was possible in the timeline they committed to."
Andrea C.
Head of Digital · Pininfarina, Germany
If the problem is hard and the stakes are high, we're the right team. Discovery call is 30 minutes — no pitch deck, just engineers.